Cheetos Wants to Give You Free Snacks to Help You Find a New Favorite

Flamin’ Hot Cheetos wants all the single people out there to keep their options open. With their snacks, of course. 

On Tuesday, the brand announced its new campaign asking fans to consider their options and encouraging them to try every flavor of snack before committing to one. It will even give you those snack options — along with one fun surprise — for free.

Starting today, fans can head to FlaminHotUniversity.com to find opportunities to win a “Flamin’ Hot Burner Phone” – a flip phone with a one-of-a-kind Flamin’ Hot design, which comes with a free year of cell service that also has Chester Cheetah already programmed on the speed dial. And when snackers decide to call Chester (to be honest, it would have been better if people had to text Chester, “You up?”), he’ll personally deliver what the brand calls “a spicy selection of Flamin’ Hot sidechips to winners’ doors.” 

Not sure which snack you want to try first? The brand created this Sidechip Quiz, which you can take at FlaminHotUniversity.com, to see which snack fits your personality best. The company even created dating profiles for each snack so you can swipe right on whatever snack fits your fancy. The choices really do feel endless with Cheetos Flamin’ Hot. Doritos Flamin’ Hot, Ruffles Flamin’ Hot, Lay’s Flamin’ Hot, Munchies Flamin’ Hot, Smartfood Flamin’ Hot, Funyuns Flamin’ Hot, and Fritos Flamin’ Hot, and all their varieties on the menu. 

“While we love how many of our fans are in a committed relationship with Flamin’ Hot Cheetos, the Flamin’ Hot portfolio is overflowing with spicy snacks,” Tina Mahal, the vice president of marketing at PepsiCo Foods North America, shared in a statement provided to Food & Wine. “By offering numerous fiery options, Flamin’ Hot hopes to inspire its fans to be bold and explore every way possible to turn up the heat.”

And if you want to do a little re-con on your potential snack dates, you can always snoop on their profiles on TikTok and Instagram. Not that we do that kind of thing or anything.