Fellas, the wait is over – the “first ever” hair dryer for men has arrived

London-based haircare brand Heist has launched a hair dryer that’s specifically for men. In fact, according to the email that landed in my inbox this morning, it’s the first-ever hair dryer for men. Embarrassingly, I hadn’t realized you guys had been drip-drying for all these years, so I will be off to check my female privilege.

Outlandish claims aside, this hair dryer actually looks pretty impressive. The Heist 3.0 has been designed in collaboration with British barbers to be the perfect tool for taming those manly locks, and it has many of the features we’d look for in one of the best hair dryers in general. 

There’s a powerful 100,000RPM motor, three airflow speeds, and four temperature options (including what looks like a cool shot to set your style) to give you plenty of control over your styling routine, and a generous 3m power cable so you’re not tethered too closely to the wall. The streamlined design is also decidedly cool, even with its resemblance to a high-end piece of plumbing.

A mysterious H-Protect System “automatically adjusts to optimal heat settings, ensuring hair protection and promoting scalp health,” although I’m not quite clear on how that works in practice. Based on the buttons visible in the images, it looks like your standard manual temperature and airspeed adjust options rather than anything more intelligent than that.