The Xiaomi SU7 gives us our best look at what the Apple Car could have been

Estimated read time 4 min read


Apple is rumored to have laid to rest its long-running Project Titan, the initiative to build its first ever EV (electric vehicle). With that, any sense of what happens when a smartphone maker turns its hand to a car died, or at least it would have if it weren’t for Xiaomi, who showed off its debut EV – the Xiaomi SU7 – at MWC 2024.

While the tech giant – known for everything from air fryers and robot vacuums, to its latest series of Xiaomi 14 smartphones – announced the SU7 in late December 2023 in China, it used MWC to herald the car’s expansion to new markets across Europe; serving as the first ever EV from a phone maker to release internationally.





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