Best Buy’s ‘Black Friday in July’ Sale Goes Live Ahead of Prime Day

Estimated read time 7 min read


$80 at Best Buy

Apple AirPods 2nd Generation on red background

Apple AirPods (2nd Generation) with charging case: $80

Save $50

$550 at Best Buy

De'Longhi Magnifica coffee maker on green CNET background De'Longhi Magnifica coffee maker on green CNET background

De’Longhi Magnifica Evo coffee and espresso machine: $550

Save $250

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Zooey Liao/CNET

Prime Day is nearly here, knocking a huge chunk off great products on Amazon, other retailers aren’t sitting and waiting to launch their sales. In fact, Best Buy‘s special Black Friday in July sale has just kicked off today, July 15, a day ahead of Prime Day and is already knocking down prices on items like TVs, laptops, earbuds, games, appliances and more. 

My Best Buy Plus and Total members can receive additional savings on select sale items, dropping prices even lower. And if members complete an order of $500 or more between July 15 and 17, they’ll score a $50 bonus, too. We’ve hunted high and low to bring you the best offers we can find from Best Buy’s anti-Prime Day sale. Keep checking here as we will continue to update this list regularly to bring you the best deals.

Watch this: Amazon Prime Day 2024: Shopping Tips and Special Deals

Best Buy anti-Prime Day tech deals

When you want all the things, this is the laptop to aspire for. It’s got a massive 16-inch screen, the crazy-fast M3 chip and 18GB of memory. It’s also $500 off. 

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A 75-inch TV from a top brand for under the $500 mark? Now that’s a good value. The Toshiba C350 Fire TV has 4K resolution, a Regza engine that powers its high performance, Dolby Vision HDR, Dolby Vision Atmos, a bezel-less design and most importantly, that huge discount applied. 

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A $50 discount on a pair of Apple AirPods is not to be missed. This is only $10 away from the lowest-ever price we’ve seen, so if you’re in the Apple ecosystem and need a new pair, it’s a great time to buy. 

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Read our Apple AirPods 2019 review.

Best Buy anti-Prime Day gaming deals

Never worry about storage with this 2TB Seagate solid-state drive. With a built-in heatsink, all you need to do is install the SSD into your PS5, and you will never have to delete video games from your hard drive again. It also boosts gaming performance due to its faster read speed. 

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After a start-and-stop development that lasted 12 years, the long-awaited Dead Island sequel finally hit modern consoles with a story set in a zombie-infested Los Angeles. The action RPG has now been discounted, saving you a good $10

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Best Buy anti-Prime Day kitchen deals

A great toaster at an even greater price. This limited-time deal drops the Bella Pro to just $25. Not only is it an extra wide model, but you get an anti-jam function so food doesn’t get stuck, six browning settings for your toast, as well as auto shutoff to stop the heat.  

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Brew your morning coffee faster (and cheaper) with the De’Longhi Magnifica Evo. The machine includes several one-touch recipes and a way for you to save your custom coffee order. Now down by a huge $250, this is a much cheaper way to get a top model. 

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LG is one of the best brands, and this stainless steel smart refrigerator is down by a big $700. At 26.5 cubic feet depth capacity, it comes with a sleek minimalist design, ThinQ Care to keep the appliance in top shape, a built-in icemaker, LED panels, as well as LG Linear Cooling and Door Cooling Plus to keep produce fresh for twice as long. 

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Best Buy anti-Prime Day home and outdoor deals

This ivory and taupe rug has an interesting geometric pattern but the neutral colors help it blend into any decor. It’s deeply discounted by over $120. 

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Get sleek, smooth hair in less time and with less damage with this high-end straightener from Dyson. 

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When is Best Buy’s Black Friday in July sale?

When Amazon started Amazon Prime Day, some other businesses started creating July deal events to compete with them. Best Buy is one of them and started Black Friday in July. This year, the Best Buy Black Friday in July event takes place from July 15 to July 17, overlapping with Prime Day. Best Buy may have deals on some brands that are not on sale for Prime Day, and others that will be matched at Amazon. Don’t forget that My Best Buy Plus and Total members can score exclusive savings at Best Buy, too.

Is Best Buy’s Black Friday in July sale the best time to buy tech?

Along with deal times like the true Black Friday in November, Best Buy’s Black Friday in July anti-Prime Day sale holds some of the best deals of the year on TVslaptopsearbuds, appliances and more. Many of the most popular brands are included in this sale such as Apple, Nikon, Samsung, Microsoft and others. If you don’t want to wait until November to upgrade your tech, this is the time.

How we choose anti-Prime Day deals

Many of us here at CNET have covered shopping events for over five years, including Black FridayPrime DayMemorial Day and countless other shopping events. In that time, we’ve learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers.

We look for real discounts, quality reviews and remaining sale time when choosing laptop deals to show you. We have a team of devoted experts who have tested hundreds of smart home devices to make sure we’re only bringing you the best of the best.

  • Real discounts mean genuine savings. We check pricing history for products listed as on sale so we know when it’s a case of an inflated list price rather than an actual discount. 
  • Quality reviews and testing are super important for any product and especially when it comes to the laptop you’re going to use every day. A discount isn’t worthwhile if it results in a subpar product experience, no matter how much you saved. 
  • Remaining sale time is important, too. Some deals are only around for a short time or may be limited in supply. If that’s the case, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed. 





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