Best Facial Moisturizers to Buy

Texture: Is the moisturizer a gel, cream, or lotion? Is it lightweight or thick? Your moisturizer’s consistency may come down to personal preference, but certain consistencies are best for specific skin types. For instance, as Dr. Campbell mentioned, people with dry skin should use a cream moisturizer because it contains more oil and feels more moisturizing than a water-based lotion. People with oily skin, on the other hand, may want to opt for a lighter moisturizer instead of a cream.

Added ingredients: Certain ingredients can provide hydration and other skin benefits, which can be helpful for specific skin types. For instance, peptides or hyaluronic acid can lock in moisture and nourish the skin, while antioxidants help protect your skin from free radicals and oxidative stress. Some ingredients may contribute to the face moisturizer being dubbed vegan, cruelty-free, non-comedogenic, and more.

SPF level: If you rely on your face moisturizer for SPF, you should consider the SPF level. According to the American Academy of Dermatology, an SPF of at least 30 is recommended.

Fragrance: If you have sensitive skin, Dr. Campbell recommends a face moisturizer without fragrance, so look for options that specifically mention “fragrance-free.” Also, if you are sensitive to certain scents, using a fragrance-free moisturizer can be beneficial.