How to use Image Creator from Microsoft Designer (formerly Bing Image Creator)

Estimated read time 8 min read


designer

An AI-generated photo created with Microsoft Designer using the prompt “a photo of a cool robot taking a picture with a DSLR camera in a photography studio.”

Maria Diaz/ZDNET via Image Creator from Designer

As the use of different artificial intelligence (AI) tools has exploded during the past year, we’ve seen the development of generative AI sprouting in the most unlikely places. The release of OpenAI’s ChatGPT in fall 2022 quickly led to Google, Microsoft, and Meta all coming up with their own AI chatbots with BardBing Chat (aka Copilot), and Meta AI

Microsoft also released an AI image generator within Bing powered by DALL-E 3, the latest of OpenAI’s visual projects. Since then, the company has renamed this tool from Bing Image Creator to Image Creator from Microsoft Designer.

How to use: Midjourney | Craiyon AI | DALL-E 2 | Stable Diffusion | DALL-E 3 in ChatGPT

Using the Image Creator from Designer is possible through Copilot, formerly known as Bing Chat, or directly on the tool’s website. It’s as easy as prompting an AI chatbot like ChatGPT. 

How to use the Image Creator from Designer

Dodo photo

Would anyone believe this is a real Dodo Bird randomly found wandering about? Image created with Image Creator from Designer.

Maria Diaz via Bing Image Creator/ZDNET

What you need: Using the Image Creator from Designer requires access to Bing.com. There’s no need for an OpenAI account. The Image Creator can be accessed via Copilot in the new Bing or by visiting Bing.com/Create

Also: I’m taking AI image courses for free on Udemy with this little trick – and you can too

We’ll cover how to create images directly on the Image Creator from Designer site, but you can find how to generate images in a chat with Copilot in the FAQ (below).

You don’t need Microsoft Edge to access the Image Creator from Designer, but you do need a Microsoft account. Go to Bing.com/Create and click on Join & Create to log in to your Microsoft account and access the image generator. 

Join and create

On the homepage for the Image Creator from Designer, click on Join & Create.

Screenshot by Maria Diaz/ZDNET

Next, enter a description of the image you want to prompt the Image Creator to generate for you. Just like when using an AI chatbot, be as descriptive as possible to ensure your result is accurate.

After you enter your prompt in the text area, click on Create

Enter prompt

Enter your prompt in the text area.

Screenshot by Maria Diaz/ZDNET

For this prompt, I’m going to request the following: “photo of a dodo bird sitting on a concrete floor of a brightly lit home in the tropics.” Then I click on Create and wait for my images to be generated.

Once your images are ready, it’s time to check the results. DALL-E 3 and the Image Creator from Designer will typically display four generated images for each prompt. 

Also: How to use DALL-E 3 in ChatGPT

They’re not always great, as the free AI image generators are often not advanced enough to create truly lifelike images. You may see some errors in details, such as a person’s fingers or eye positioning, or the keys on a computer keyboard, for example. 

As you can see below, the generated images capture almost exactly what I prompted the Image Creator to create. Asking it to create an image of an extinct bird was a big challenge as DALL-E 3 isn’t trained on many different pictures of dodo birds due to them going extinct in the 17th century. There are some resemblances to a pelican and a toucan in the images put out by the Image Creator, but it is accurate enough, for the most part.

Results

The Image Creator from Designer’s preview results were created with the prompt I entered (highlighted at the top).

Screenshot by Maria Diaz/ZDNET

After looking through the generated images, I downloaded the picture below. Clicking on an image will expand it and give you the options to Share, Save to your account, Download, or provide Feedback. It’s worth noting that you can download one, all, or none of the images. 

In a new feature since merging the tool with Designer, Microsoft now lets you customize the image. Clicking on Customize will open Microsoft Designer.

Dodo image - Bing

This was my favorite photo of the four.

Screenshot by Maria Diaz/ZDNET

FAQs

Can I create images using Microsoft Copilot or Bing Chat?

There are two ways to use the Image Creator from Designer. You can generate images by going to Bing.com/Create, as detailed above, or create images from Copilot with GPT-4, also known as the new Bing. 

Creating images in Copilot with GPT-4

I asked Copilot with GPT-4 to create a photo of “a lazy panda sleeping in a room with gold accents and forest green curtains.”

Screenshot by Maria Diaz/ZDNET

Here’s how you can ask Image Creator from Designer to create an image right from the chat window; the same process works for the Microsoft Copilot AI chatbot:

  1. Go to Copilot.Microsoft.com
  2. Log in with your Microsoft account
  3. Write your prompt; it can begin with phrases like “create an image” or “generate a photo “, but it’s unnecessary. Copilot with GPT-4 typically recognizes your intent.

Copilot can create images in any conversation style, whether set to Creative, Balanced, or Precise. 

Also: How to use Copilot (formerly called Bing Chat)

One of the pros of using Copilot to generate images is that you can ask follow-up questions to have Copilot adjust the image. Copilot proposes questions like, “Can you make the monkey wear a hat?” and “Change the color of the Vespa to blue.”

How do you write prompts to create images using AI?

The more specific you are in your prompts, the better. Think of the prompt as a detailed description of the image you have in mind. Include adjectives, nouns, and verbs to describe the image and what the subject is doing — even styles are encouraged. If you ask the AI bot to create “a photo of…”, you’ll get a different result than if you say create a cartoon, a painting, or a 3D render, so the image style is important.

Bing Image Creator template

This is the best way to build a successful Bing Image Creator prompt.

Screenshot by Maria Diaz/ZDNET

Here’s how the Image Creator recommends you format your prompts: Adjective + Noun + Verb + Style

In the example above, that would be “Fuzzy creature wearing sunglasses, digital art.” 

You can also use different terms to describe the style, such as impressionism, cubism, abstract, etc. 

Do I own AI-generated images?

The latest line from the United States Copyright Office is that AI-generated images are not protected under current copyright laws because they are not the product of human authorship. Images generated with Designer have an invisible watermark to denote they are AI-generated content. The watermark includes Microsoft’s information and the date and time the image was generated.

AI image generators have caused controversy because they are AI bots trained on images found online and created by someone else. While the art you produce using an image creator tool is unique, it’s generated with the influences of millions of artists on the internet.

Also: Have 10 hours? IBM will train you in AI fundamentals – for free

The copyright ruling is subject to change. 

Is Image Creator from Designer free?

The Image Creator from Designer is free at this time, though you can pay for more boosts if you run out. Boosts are like credits; each prompt you give to create an image will cost you one of your boosts. 

Also: I’ve tested a lot of AI tools for work. These are my 5 favorite so far

Users used to get 25 boosts when they first started using the Image Creator, but it has since increased to 100. 

Once you run out of boosts, the Image Creator will take longer to generate images after being prompted. Instead of 10 to 30 seconds, the tool can take up to five minutes. 

Is Image Creator from Designer the same as DALL-E?

DALL-E 3 and the Image Creator from Designer are not the same tool. As with GPT-4 in the new Bing or Copilot, Microsoft is incorporating the more advanced DALL-E 3 into its image creator. DALL-E 3 is available for ChatGPT Plus subscribers as well. Currently, the Image Creator from Designer is the only way to use DALL-E 3 for free.

Is there a waitlist to use the Image Creator from Designer?

There is no waitlist to use the Image Creator from Designer at this time. You can access it by logging in to the website with your Microsoft account. 


Disclaimer: You should consider the legal consequences (e.g. copyright) of using AI-generated images before implementing them into your work.    





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