Everything you need to know about the upcoming sale in July

Amazon Prime Day 2024 is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals. Engadget will be surfacing all of the best tech deals we can find – both on Amazon and elsewhere – but there are some important things to know ahead of time so you can get exactly what you want out of this year’s Prime Day.

When is Amazon Prime Day?

We do not have official dates for Prime Day 2024 yet, but we do know it’ll be back sometime in July. The shopping event focuses on exclusive deals for Prime members, which means you’ll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

If you don’t pay for Prime and have no intention of doing so, you should still check out Amazon on Prime Day for sales that are available to all shoppers — there are always a few of them. Plus, it’s very likely that other retailers like Walmart and Target will have their own competing Prime Day sales during that time frame, too.

Amazon Prime Day deals

Amazon Prime Day typically lasts two days, but for the past few years, the company has started pushing out deals well before the event actually kicks off. We anticipate the same happening this year, with early Prime Day deals kicking off possibly as soon as Amazon officially announces the dates of Prime Day 2024.

Be they early Prime Day deals or day-of sales, Amazon gadgets are almost guaranteed to be on sale for the event. You can safely bet on things like Echo speakers, Kindle e-readers and Fire TV devices to be at record-low prices for Prime Day, so if you’ve had your eye on one of those items, it’s worth waiting for those deals to drop. Prime Day is only matched by Black Friday in its discounts, so while that means you will likely have another chance to get that smart speaker for dirt cheap, it probably won’t be until the holiday shopping season.

Amazon gadgets will not be the only items discounted on Prime Day. You’ll find clothes, shoes, household items, appliances, accessories and more on sale, but here at Engadget, we’ll naturally be focusing on electronics. We expect this year’s Prime Day to be like last year’s, in that it will bring big discounts on headphones, earbuds, gaming accessories, SSDs and microSD cards, robot vacuums and more.

Engadget will be covering Amazon Prime Day in its entirety, so if you have a lot of tech on your to-buy list, be sure to check back here on Prime Day for the best tech sales we could find. We’ll be sure to include gadgets from across the board – from headphones to robot vacuums to gaming gear – plus the best “anti-Prime Day” deals you can find from other retailers. You can also follow the @EngadgetDeals Twitter account and subscribe to the Engadget Deals newsletter to stay up to date on the latest discounts.