Old El Paso Just Released a New, First-of-Its-Kind-Product with the Watt Brothers

For many, winter can only mean one thing: the holidays. But it’s also peak football season, and what better way is there to celebrate that seasonal crossover than with some footballer-approved food? While the Kelce brothers recently collaborated with General Mills on a first-of-its kind cereal, now another set of pro-baller brothers want in on the snack-tion.

The NFL-famed Watt Brothers are teaming up with one of the most iconic Tex-Mex brands, Old El Paso, to spread some holiday cheer with a brand-new seasoning blend. Touchdown trio J.J. Watt, T.J. Watt, and Derek Watt are dropping an exclusive “Season-ings Greetings from the Watt Brothers” kit designed to help home cooks craft a delicious (and deliciously easy) holiday dessert: ice cream sundae dessert tacos.

Old El Paso Releases New “Season-ings Greetings” Kit with the Watt Brothers

In the “Season-ings Greetings from the Watt Brothers” kit, Old El Paso fans will find 10 packets of an all-new seasoning: Old El Paso Churro Seasoning. Also inside will be a pack of 10 Cinnamon Toast Crunch Taco Shells and an Old El Paso-themed holiday sweater with plenty of pockets to hold all that delicious churro seasoning.

The kit features festive artwork and a photo of the Watt brothers, along with their pro tips for using its contents. “Fill your shells with ice cream and top with the churro seasoning,” it reads. “Oh, and be sure to save some seasoning to sprinkle on delicious cookies or your favorite holiday treats.”

The “Season-ings Greetings from the Watts Brothers“ Old El Paso holiday kit retails for $29.99 and is available exclusively on Walmart.com starting on Dec. 2, while supplies last. While the adorable Old El Paso Christmas sweater—emblazoned with Santa eating a taco and images of cacti against colorful backgrounds—is perfect for any holiday gathering, we think the real MVP of this seasonal dessert kit will be the cinnamon-sugary churro seasoning. Also, making things merry this holiday season is the addition of Cinnamon Toast Crunch Taco Shells, a fan-favorite item from earlier this year that flew off grocery store shelves.

If you’re able to score big by purchasing one of these limited-edition dessert taco kits, we also suggest trying fruity dessert tacos or sprinkling the churro seasoning into churro snack mix. And, if all this taco talk has you craving savory tacos, too, we’ve got lots of ideas for the perfect, festive taco bar at the ready.