Netflix used to not have ads, now it’s ‘celebrating’ two years with them

Additionally, the streaming service said that the ad-supported plan accounted for 50 percent of all new signups in countries where it’s available. Netflix rolled out its ad-supported tier in the US, Australia, Brazil, the UK, Canada, France, Germany, Japan, and others in November 2022.

It’s no surprise that the ad-supported plan has seen such growth, as the streamer has started nudging users toward the $6.99 per month option by discontinuing its cheapest ad-free tier. The company has also started to build out the plan’s features, adding better resolution and the ability to watch up to two streams simultaneously.