We might be wrapping up one of the biggest Reese’s seasons of the year on Halloween, but don’t count the chocolate and peanut butter cup out just yet. Sure, we’re saying goodbye to Reese’s pumpkins and the new Werewolf Tracks peanut butter cups, but the winter holiday season is ushering in even more chocolatey peanut butter goodness.
Reese’s, along with Hershey’s, Mounds, and Heath, recently released a frozen, no-bake pie that will undoubtedly be adorning our Thanksgiving table this year. But why stop at Thanksgiving? The candy brand has already rolled out its brand-new winter holiday offerings.
Everyone knows that Reese’s is synonymous with holiday shapes. From the trees to the Santas and snowmen, Reese’s shapes are the classic stocking stuffer. And, while Hershey’s is selling a new assortment of Reese’s shapes all in one bag this year—including snowmen, stockings, and bells—that’s not the only new candy joining the lineup.
Reese’s Launches New Sugar Cookie Peanut Butter Cups
For the past year, Reese’s has gone big with its launches of the Caramel Big Cup, Chocolate Lava Big Cup, and even the Reese’s Jumbo Cup, which is two times the size of the beloved Big Cups. Hershey’s is continuing its extra-large approach with its new holiday offering. This season, you’ll find the new Reese’s Sugar Cookie Big Cup on shelves.
Whether decorated, coated in sprinkles, or enjoyed plain, sugar cookies are a staple on the dessert table of a holiday party. So it’s not surprising that Reese’s is adding sweet, crunchy cookie bits to its fan-favorite peanut butter cups.
Each Reese’s Sugar Cookie Peanut Butter Cup has real chunks of sugar cookies mixed into the savory, creamy peanut butter. Much like the beloved Pretzel Big Cup and Reese’s Take Five, the Sugar Cookie Reese’s create the perfect textural balance of melt-in-your-mouth smooth, creamy, and crunchy.
While many fans are itching to try the new Sugar Cookie Big Cup, the holiday offering will also be available in Reese’s miniatures, regular, and king sizes.
The new Reese’s Sugar Cookie Peanut Butter Cups are hitting retailers nationwide now and will be available throughout the holiday season. Reese’s stuffed with extra tasty goodies seems like the gift that keeps on giving, so, thank you, Santa, for this tasty peanut butter cup that I don’t even have to wait until Christmas to unwrap.
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