On its own, Apple isn’t a fan of discounts. Thankfully, you can rely on third-party retailers to hold sales on all of its devices. That’s where Amazon comes in. Amazon’s Prime Day sale runs October 8 to 9 (it ends tonight!), and you’ll find several Prime Day Apple deals on MacBooks, AirPods, iPads, and more.
We don’t recommend anything we haven’t tested, and we test year-round. Want to read the full reviews? Check out our guides to the Best MacBooks, Best AirPods, Best iPads, and Best Apple Watches. You have to be a Prime member to access the deals during the sale, which is technically called Big Deals Days, but you can get a free trial, and Prime offers a lot of fun perks. Below, we’ve gathered all of the best discounts on our top-rated devices.
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MacBook Deals
Photograph: Apple
According to rumors, M4-powered MacBooks could be launching as soon as this month. But the MacBook Pro with M3 launched just a year ago—so it’s still a great choice. It packs a bright display with a mini LED panel and a 120-Hz refresh rate, along with a 1080p webcam. It comes with plenty of ports too, including two USB-C ports with Thunderbolt 4, an HDMI, a MagSafe charging port, a high-impedance headphone jack, and an SD card slot. We recommend it if you’re looking for a MacBook Pro without spending $2,000 or more.
The M3-powered MacBook Air (7/10, WIRED Recommends) isn’t all that different from the M2 model, but it’s a great option—especially if you want a reliable laptop for everyday tasks and slightly more. It has a 13.6-inch LCD screen and a notch with a 1080p webcam, while the M3 also provides a nice boost in performance compared to the original M1. You can also use it with two external displays, which is an upgrade from the single external display support with the older chips.
Photograph: Brenda Stolyar
The 15-inch MacBook Air (8/10, WIRED Recommends) is a great choice if you want a larger screen, but don’t want to spend money on a MacBook Pro. It packs all the same features 13-inch MacBook Air, including a modern build and a 1080 webcam, along with an M3 chip. The base model comes equipped with an 8-core CPU and 10-core GPU which handles tasks with ease. We recommend upgrading to at least 16 GB of unified memory to ensure that it can smoothly handle dozens of apps and tabs running at the same time.
If you’re looking for an external display to pair with your MacBook, the Studio Display (9/10, WIRED Recommends) is a great choice. It has a large 27-inch screen that’s great for showcasing multiple apps simultaneously, and the sharp screen delivers accurate colors. There’s also a 12-megapixel camera, along with built-in mics and speakers, making it ideal for video calls. It doesn’t have HDR—so colors look slightly more saturated and contrasty to the neutral tones you’ll find on Apple’s Pro Display XDR—but the 5K resolution is stunningly sharp.
iPad Deals
Photograph: Apple
This is Apple’s latest iPad Pro tablet (6/10, WIRED Review). It comes with the largest number of upgrades in a while, including a bigger and brighter display, an upgraded OLED screen, and a front-facing camera that’s been moved to landscape mode. It’s also powered by the M4 chip (which launched in May), which delivers smooth and snappy performance. It’s not all that different than the M2-powered tablet, so if you don’t need the latest version, we still highly recommend its predecessor if it’s also on sale.
This is the latest iPad Air (8/10, WIRED Recommends), which came out back in May. It comes in two sizes: 11 inches and 13 inches. The latter is not only bigger but also brighter, making it excellent to use as a secondary display for work or to watch TV. It also comes equipped with an M2 processor (the same one that powers the 13-inch MacBook Air and MacBook Pro from 2022), that delivers smooth performance. Apple moved the front-facing 12-megapixel camera to landscape orientation, so it’s less awkward to use on video calls. It has a USB-C port, slim bezels, and Touch ID built into the top power button.
Photograph: Apple; Getty Images
The iPad (10th-gen) (7/10, WIRED Review) is our top pick for most people. It comes with a large 10.9-inch Liquid Retina (IPS LCD) display, a touch-ID sensor integrated into the power button, a USB-C port instead of Lightning, and a 12-megapixel rear camera (an upgrade from the 8-megapixels). The 12-MP selfie camera has been moved to the center of the iPad. It’s powered by an A14 Bionic chip, which delivers slightly faster performance and a bump in graphics over its predecessor.
We no longer think the ninth-generation iPad (8/10, WIRED Recommends) is the best for most people (mainly because it’s three years old and packs an older, A13 Bionic chip). But it’s still a solid option if want a budget tablet. It’s affordable and comes with a ton of great features like 64 GB of storage on the base model, a 12-megapixel rear camera (with support for Center Stage), a physical Touch ID-enabled home button, and a True Tone display. It’s also compatible with various accessories including the first-generation Apple Pencil and Apple’s Smart Keyboard.
iPad MiniPhotograph: Apple
Apple is expected to announce a new iPad Mini in November or early next year, so I recommend waiting on this one if you can. But if you can’t, this is still a great tablet. The 8.3-inch display is great for sketching, notetaking, reading ebooks, and watching movies. It also has Touch ID built into the power button, a front-facing camera with Center Stage, and an A15 Bionic processor (as seen on the iPhone 13) that can handle taxing apps or games.
This is the latest and more feature-packed Apple Pencil. It comes with a “squeeze” capability that triggers the tool palette (but you can still use double-tap), a haptic engine inside that delivers feedback when you squeeze the stylus, and a built-in gyroscope sensor that allows you to change the orientation of the tools as you twist it for finer control. It also comes with support for Apple’s Find My Network in case you lose it. However, it only works with the iPad Air (M2) and iPad Pro (M4).
The second-generation Apple Pencil is a step below the newer Apple Pencil Pro. It comes with tilt sensitivity, pressure sensitivity, handwriting support, and a double-tap feature that lets you switch quickly between tools by tapping the stylus twice. It also has support for wireless pairing and wireless charging—which means it automatically charges magnetically when attached to the top edge of supported iPads. As for compatibility, it works with the iPad Mini (6th Gen), iPad Air (4th Gen and later), iPad Pro 11-inch (1st Gen and later), and the 12.9-inch (3rd Gen and later).
AirPods Deals
Photograph: Apple; Getty Images
In addition to above-average sound quality—with crisp highs, authoritative bass, and excellent noise cancellation—the AirPods Pro (8/10, WIRED Recommends) come with a ton of useful features. There’s Conversation Awareness, which lowers your music and background noise when it detects you’re having a conversation, along with Adaptive Transparency mode that combines noise cancellation and transparency to adjust audio. Thanks to the U1 chip, they also have support for the Find My app in case you lose the buds.
Apple’s AirPods Max (8/10, WIRED Recommends) deliver rich bass, fantastic noise cancellation, and a massive soundstage. They have great build quality too, with soft fabric earcups (that are replaceable) and a springy mesh headband. They integrate with iOS devices seamlessly, with the ability to automatically switch back and forth between iOS devices. Last month, Apple launched a USB-C version. They’re identical to the Lightning version aside from the charging port. Those are also on sale in select colors.
Apple Watch Deals
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The Series 10 (8/10, WIRED Recommends) has been out for only a month, but it’s already on sale. It’s our top pick of all the Apple Watches. It’s thinner and lighter than its predecessor, and it has fast charging and support for watchOS 11, so you’ll have access to features like Vitals (to check whether you’re off your baseline each morning) and Training Load (where you can see how your workouts impact your fitness). The standout feature, however, is Breathing Disturbances, which utilizes the built-in accelerometer to notify you if you have sleep apnea.
The Ultra 2 (8/10, WIRED Recommends) is our favorite smartwatch for outdoor sports. It has onboard precision dual-frequency GPS, offline maps (you’ll have to download them to your iPhone though), and the ability to see your cycling session as a Live Activity on your iPhone. It also has an Action button, which you can use to start Backtrack (Apple’s navigation feature that creates virtual breadcrumb trails on the Compass app that you can follow back home). It’s powered by the S9 chip for performance, along with an ultra-wideband chip with enhanced precision finding.
The second generation Apple Watch SE (8/10, WIRED Recommends) is the best Apple Watch for the money because it offers most of the features you are likely to want at a more affordable price. It can run the new Vitals app to check your heart rate and respiration, has the S8 chip, like the Series 8, features Crash Detection, the newly redesigned Compass app, fall detection, and support for international roaming. It also works with Family Setup, so is a solid choice for kids and grandparents. —Simon Hill
Apple Accessory Deals
Photograph: Simon Hill
If you already work on a MacBook and have an iPhone, Apple Watch, and AirPods, then you probably need a tidy 3-in-1 charger for your desk or nightstand. This is our favorite one, and it can charge your iPhone at the fastest speed that Apple allows and also fast-charge your Watch Series 7 or newer. Look for a charger with Qi2 certification, which allows for faster, more efficient magnetic charging.—Adrienne So
This is the best charger if you have other MagSafe accessories that you want to store, like a wallet or tripod (it will not charge your power bank). It’s also relatively compact, and Spigen’s accessories are reliable.—Adrienne So
This is the best 3-in-1 charger for traveling, since it folds up very compactly and allows you to fast-charge your Qi2-certified iPhone. You have to fold out the Apple Watch charger. It’s great because it supports StandBy mode to turn your iPhone into a bedside alarm clock.—Adrienne So
Photograph: Simon Hill
The best wireless chargers don’t just charge your iPhone, like this face-tracking stand from Belkin that relies on Apple’s DockKit technology to track your mug as you move around. It can turn 360 degrees and tilt up or down through 90 degrees to keep you in the frame. Use it for FaceTime calls, or creating videos in third-party apps, like TikTok, Instagram, YouTube, and WhatsApp. It has a rechargeable battery for up to five hours of use and comes with a 5-foot USB-C cable and a 30-watt power supply. —Simon Hill
Looking for a stylish way to add some battery life to your iPhone? Native Union has used Yatay (a plant-based fake leather made in Italy) as the finish for one of the best MagSafe power banks I have tested. Very slim, textured for enhanced grip, and magnetic to stick to your iPhone and charge it wirelessly at 7.5 watts (it goes up to 15 watts for other Qi phones). Wired charging is up to 20 watts, and you get a short USB-C to USB-C cable. —Simon Hill
Got a new iPhone 16? Get a case! We have lots of recommendations in our iPhone 16 cases guide, and Spigen makes some of our favorite cheap cases. The discount here is small but it makes already value-friendly cases even more affordable. My favorites include the Ultra Hybrid MagFit, Enzo Aramid, Thin Fit MagFit, and our top clear case pick: Ultra Hybrid T MagFit. Make sure you clip the on-page coupon to see the full discount. —Julian Chokkattu
Apple touts stronger glass on the iPhone 16 range, but I already cracked the screen on the iPhone 16 Plus. Get a screen protector! This Smartish one is our top pick and it’s incredibly easy to install thanks to the included application tool. You also get two screen protectors in the box. Make sure you clip the on-page coupon to get the full discount. —Julian Chokkattu
If you want a clear case but some pizzazz, this iPhone 16 Pro case from Case-Mate will do the job. The glitter design cleverly masks the MagSafe ring, and the rest of the case is top-notch, with responsive buttons and raised edges around the screen and camera module. —Julian Chokkattu
Velvet Caviar has some incredible designs if you want your case to pop and show a little bit of your personality. The cases themselves have clicky buttons, a strong MagSafe connection, and raised edges around the display, and a spacious cutout for the Camera Control button. There’s a fun ghost case if you’re in the Halloween spirit, but I also like the sparkly Marble case. —Julian Chokkattu
It’s a small discount, but it’s one of the first we’ve seen on Apple’s newest version of its MagSafe Charger. This new model can wirelessly charge MagSafe iPhones even faster (up to 25 watts), but best of all, it has a much longer 6.5-foot cable. No need to stay close to the outlet as you juice up and scroll through reels. —Julian Chokkattu
Want to prop your iPhone up all the time? This iPhone 16 Torras case has a smart kickstand at the back that will still work with MagSafe charging, but you can pull it out to work as a kickstand. It can hold the phone up in any orientation and at a variety of angles. —Julian Chokkattu
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